Svetia® Calorie Free Sweetener by METCO in HEB
San Antonio TX, METCO FOODS INC. a subsidiary of METCO S.A. DE C.V., a Mexican company consolidated in the sugar market for more than 20 years, has just signed by HEB to supply SVETIA® CALORIE FREE SWEETENER a stevia extracted sweetener. The company’s goal is to develop high quality products that provide great benefits to health and human nutrition. METCO’s brands include Svetia®, Sweet O, Azucar BC, Diabesugar® and Genuine Turbinado Sugar®.
METCO started commercializing white and brown sugar, packed in small presentations for supermarkets. As sugar is a commodity in a very competitive market, METCO decided, with great vision, to offer, starting from sugar cane, a healthy alternative for the consumer with an added value to be paid to consumer with health. Hence arose AzúcarBC, the flagship brand of the pioneer of low-calorie sugar in Mexico.
AzúcarBC was a result of researching in different scientific centers in Mexico. METCO was the first company in Mexico to get a patent on low-calorie sugar and on the use of stevia, a sweetener extracted from the leaves of the plant species Stevia rebaudiana.
The company then started working on a more diversified line of sweeteners, always giving a health benefit to consumers. In this way, products such as DiabeSugar, Sweet O, liquid inverted sugar products for industry, emerged. Since the beginning, METCO has been present in supermarkets. This was, somehow, the first target market. Today, METCO has several lines of highly specialized marketing and attacks national and international markets. It is one of the few Mexican companies whose products are the result of its own technology, which is as well, a result of its own research and development process. Currently, with patented technology, METCO supply sweetening products for the retail market, wholesalers, food service, beverage and food industry. METCO has eight patents in food technology (enzymes, co-crystallization, enhancers, yeasts).METCO’s brands are leading in the Mexican sweetener market with 30.7 % market share: Svetia Calorie-Free Sweetener (19.5%), Svetia Sugar Blend (11.2%).
As a part of its strategy to expand its successful Mexico-based operations into the US, METCO joined the International Business Development Center (IBDC) in 2014. The IBDC, a program of Free Trade Alliance San Antonio which provides support to foreign companies seeking to establish or expand into the United States, provided METCO with the necessary connections with industry experts to establish itself in the American market successfully. Now, METCO has successfully signed as an HEB supplier which will give its products high visibility and provide a doorway for its other brands in the US market. Besides the US, METCO is also exporting to Spain, Costa Rica, El Salvador and Guatemala. Apart from HEB, some of their top clients are Wal-Mart, Costco, Sam’s Club, Soriana, Starbucks, and McDonald’s, among others. They have several certifications and awards such as Food Safety System Certification (FSSC 22000), Kosher Certification and a facility registered with the FDA.
SVETIA® Calorie – Free Sweetener is made with cane sugar and stevia extract. One packet of SVETIA® contains only one gram of carbohydrates. People with diabetes are advised to check with their registered dietitian or physician.